R02 · FIELD ROUTE
Arguments in sequence
Some claims need room to accumulate. This route joins a working commercial book to a published argument about sound, objects and encounter.
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Introduction: Bad assumptions
A book about sensible decisions that produce the wrong marketing system. B2B companies often fail at marketing because the business keeps making sensible decisions that add up to the wrong...
Open work -
The demand is there
A controlled sentence that shrinks the market to whoever is already buying. It is usually said in a controlled voice. Pipeline is lighter than planned. A couple of deals have slipped. Paid...
Open work -
If we can measure it, it worked
Where weak decisions put on a lab coat. Weak marketing decisions look much more respectable once they put on a lab coat. I'll know good creative already showed what happens when taste,...
Open work -
Sound Encounters: Prelude
This book began with a discomfort I couldn't quite name. It came as a low hum - a residue left behind by texts that spoke of sound only as perception, as signal, as metaphor. I found myself...
Open work -
Against manifestationism
If a tree falls in the forest and no one is around to hear it, does it make a sound? This question - so often disregarded as a thought experiment for bored undergraduates - unsettles more...
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Coda: Encountering sound
There's a sound you remember, but you can't place. Not a melody. Not a word. More like a texture. A pressure in the air. It arrives unannounced. It lingers longer than expected. It bends...
Open work